Joel Lamoreaux - Student (40th Anniversary submission)

While taking Promotional Strategies from Nancy Frontczak, I was on a team that competed against several other small groups in class on a project where we all were asked to create a strategy for the Colorado Symphony. At end of year, we all had a chance to present our ideas as “competing” agencies. As a part of our proposal, we served pastery treats from a local bakery to Nancy and symphony representatives. On the way out, we dropped our tray of goodies - totally by accident - making quite the mess while another team was on their way in to present. They seemed quite frazzled by the whole thing… and I am not sure if they ever recovered. Either way, our proposal was selected as the winner. Therefore, I’ve always reminded myself in the competitive business world I work in to be ready for the unexpected… even flying pastries :-) . And, best of all, two other students in the class (on other teams) remain close friends of mine.

(reprinted from the 40th Anniversary Our Stories Web site)